Milestone Merchandise
Merchandise Design | Brand
A celebration of 20 years reflected.
Brand identity worn, not just seen.
(Brief)
Flow Traders commissioned a suite of milestone merchandise to mark their 20th anniversary - pieces that could be given to employees and partners as a mark of the occasion. It needed to sit comfortably within the established visual identity while showing appreciation.
(Execution)
The work extended the existing brand identity into fun wearable pieces. Each piece was design to feel like a considered brand expression rather than a promotional afterthought. By focusing on the core square within the brand, we were able to produce a joyful extension and celebration of the milestone.
