Liquidity Unleashed
Branding
A precision-driven approach focused on geometry and harmony.
A fintech event built to hold its ground.
(Brief)
Liquidity Unleashed needed a complete brand identity, from visual systems through to applied communications. It needed to hold authority within the digital assets space without sacrificing approachability.
(Execution)
A visual system built around clarity and confidence; a considered colour system and a visual logic that could scale across every touchpoint. The identity felt authoritative without being too corporate to be in-line with the new wave of digital assets, and was rolled out across the event.
