Kayana
Branding
A refined identity system blending elegance with natural form.
Modern hospitality brand identity built through structured elegance, refined typography, and expressive visual character.
(Brief)
A full visual system was required to prepare for the opening of Kayana, a small bar and restaurant in Indonesia. The focus was set on building a space that digital nomads could come to relax during the day and stay until the night.
(Execution)
Set in a jungle, the visual identity focused on nature starting with the logo. An abstracted flower with rounded edges allowed the 'clean' aesthetic the owner was looking for to be carried through the rest of the identity with organic shapes and colours.
